Changes in Advertisement industry in India

These days the ads in India are getting very interesting, traditionally they just have been focused on family, kids etc no matter if the ad is for a soap or a car, recently the ads that are created are created with a concept behind it, one of them is to create a story like a serial such as a couple break up and then the ad goes on to ask viewers to text back asking if the couple would join together or not and they start showing some additional information in the ad. This creates what I believe as a followership for the ad and people start watching the ad and I also think its a nice mechanism to track how many people are watching the ad and get some data out of it.

Though the ad may no longer be relevant to the product but it just creates a buzz in the market and probably the creators are hoping that this buzz would generate some sales for the product lets see how that works. I doubt if any data that they collect would help in analyzing the amount of sales it generates.

On the other side there are ad's that are showing the social value that their product is creating and also have a sense of emotion to the ad and to the product. I believe these ads are really strong and can effectively generate sales and buzz in the market. Couple of ads that stand out are:





These ads not only portray an image of social benefit by using the idea service but they also create that emotional bondage in terms of the characters thus creating a lasting memory in the viewers. What an Idea!!!

Motorola finally showed turnaround today and posted $0.02 revenue per share. Hopefully we will see some turnaround by the end of the year once we start shipping new products and improve cash flow on the other two business segments. There was an interesting post on fortune today questioning the split, what if Motorola turns around would Motorola still continue with the split, lets watch out.

Talking about Motorola here's an interesting ad to watch:

Restarting my Blog

My friend Vinay has sent me an email request and reminded me of my resolution, now I think its high time I should start posting often in my blog.

SLC trip over Christmas Break

We went on a week holiday to SLC to meet the Brahma Boys gang and also other members. It was a very exciting and fun trip. We enjoyed Skiing on the mountains of Alta resort and then we had Racquet ball championship of the brahma boys. Sireesh won the Racquet ball championship I was out in the first round itself with a score of 21-3. Well I need to practice on my Racquet ball skills, but Racquet ball is a very costly sport, it costs you to rent a court and then you also need to have membership.

Skiing was good, It was my second skiing experience, luckily I didn't fall this time and this time I also learned to hold the rope and go up the slope instead of carrying the ski's on my shoulder.

In case you are wondering who are brahma boys, its a group of which I am a member too who are fans of Brahmanandam the great telugu comedian. Here is the picture of Brahma Boys.

Wishing you all a Happy New Year 2008. One of my New Year's resolution is to start my own blog and record the things and start discussing about few topics that I am interested with the outside world.

Lets see how far I will be successful in posting information to this blog. I will try to update it daily.