These days the ads in India are getting very interesting, traditionally they just have been focused on family, kids etc no matter if the ad is for a soap or a car, recently the ads that are created are created with a concept behind it, one of them is to create a story like a serial such as a couple break up and then the ad goes on to ask viewers to text back asking if the couple would join together or not and they start showing some additional information in the ad. This creates what I believe as a followership for the ad and people start watching the ad and I also think its a nice mechanism to track how many people are watching the ad and get some data out of it.
Though the ad may no longer be relevant to the product but it just creates a buzz in the market and probably the creators are hoping that this buzz would generate some sales for the product lets see how that works. I doubt if any data that they collect would help in analyzing the amount of sales it generates.
On the other side there are ad's that are showing the social value that their product is creating and also have a sense of emotion to the ad and to the product. I believe these ads are really strong and can effectively generate sales and buzz in the market. Couple of ads that stand out are:
These ads not only portray an image of social benefit by using the idea service but they also create that emotional bondage in terms of the characters thus creating a lasting memory in the viewers. What an Idea!!!
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1 comment:
What an Idea, Indeed!
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